About
eCommerce leader with 15+ years of experience driving growth across organizations of all sizes. Deep specialization in growth strategy and product with a focus on building consistent, sustainable revenue with real margin. My approach is data-driven and grounded in what actually moves the needle across fashion, hardlines, CPG, and semiconductors. Experienced in marketplace management, feeds setup, digital transformation, AI-powered tooling, and P&L ownership. PMP certified to keep projects on track.
Experience
Core Competencies
Leadership
Platforms
Technical
Education
BS Marketing & Finance
Marquette University, 2012
- ▸Investment Club
- ▸Organized Milwaukee Rescue Mission Fundraiser
Certifications
- ▸Project Management Professional — Google & PMI Institute
- ▸AI & Advertising Certificates
- ▸Google Advertising Certificates
- ▸Amazon Advertising Certificates
- ▸Walmart Retail Media Certification
- ▸Salesforce Mountaineer Certification
Projects
EJAY Interiors
Site Replatform and Redesign
Client was on a GoDaddy site with significant costs. Migrated the site to Webflow. Worked with the client to rebrand the site with a modern classic aesthetic. Migrated all hosting off of GoDaddy. After site launch we worked with the client to implement a marketing strategy to drive growth via google and local SEO/AI-SEO
Cascio Music Company
D'Angelico Guitars Launch
Led the launch of the D'Angelico Guitars line on Interstate Music partner sites like Amazon, Best Buy Music, and other great musical instrument retailers.
Further Clothing
Shopify Buildout
The client had a simple Shopify site. They wanted to focus on their brand and their storefront buildout. We created a home page with complete branding, a branded collage of lifestyle images, and growth strategy. Worked extensively with client to achieve growth and brand goals.
SiTime Corporation
eCommerce Cart Upgrades
Implemented several upgrades to their eCommerce cart including: Tax Form Automation, Export Compliance Automation, Customer Order Automation, and Custom Portals. Also, activated 5 product feeds. This and other work created more than 300% revenue growth over 2 years. Implementation of AI driven tools to increase efficiency.
Cascio Music Company
Amazon Musical Instrument Rental Program
Worked with Amazon product team to design, build, and implement a musical instrument rental program. Collaborated with key brands to secure partnerships for the program.
Cascio Music Company
Walmart Musical Instrument Home Page
Walmart was expanding into the musical instruments, yet did not have expertise in the space. We offered our services as category managers. Walmart used us as their key supplier due to our full coverage catalog. We also integrated with Walmart via Marketplace, DSV, and Store Shared 1P channels which allowed full channel flexibility.
Moosejaw Mountaineering
Decathlon Brands Walmart Launch
Led the launch team to bring the Decathlon brands to Moosejaw + Walmart Marketplace. We were able to find alignment in DSV and also Stores for these brands. Certain stores had a fully built out store-within-a-store for certain decathlon brands. Walmart was their first step for their relaunch into the USA market.
Voomi Supply
Marketplace Channel Optimization +300%
Complete launch of Walmart Marketplace & 1P channels. Optimization of Amazon Marketplace channel to drive revenue increase of 300% in less than 11 months. Implementation of several ai-driven tools such as a pricing tool that increased revenue while also increasing margin by 3%.
Confidential Client
AI-Powered Content Writer & SEO Tool
Developed a custom eCommerce content writer for an eCommerce client with a large catalog. Created a tool that wrote an AI-SEO optimized title, description, and bullet points from unstructured data. The tool used a UPC combined with any available product data, then output a complete title and description with attributes with top keywords for that exact product folded into the copy. The tool can process hundreds of descriptions per very low cost.
SaltyLama
eCommerce and West Coast CPG Distribution
Secured placement in stores like Safeway, Andronico's, Walmart, UNFI, and more. Also helped to create strategy for eCommerce gtm. Helped develop packaging to improve user experience. Our team completed extensive research and outreach to natural food grocers.
Voomi Supply
AI Content Generation from UPC
Identified 10,000 products from a block of 30,0000 products with little or zero product content. Images were in tact. Used LLMs to generated titles and product descriptions for the products which catalyzed more than $300k in year one sales on products that were not selling at all prior.
Cascio Music Company
Digital Transformation
A new CEO had taken the lead in this org that had lost 55% of revenue due to school budget cuts to band and music programs. To regain the lost revenue a strategy was built around the website. Product content, inventory data, and price algorithms were built to send feeds to major retailers. The business was transitioned to a digital first organization. Several alignments were found. One of the proudest examples was using eCommerce returns as a clearance room for customers. This also allowed up to 80% discounts for employees which helped to improve employee morale.
Moosejaw Mountaineering
Eddie Bauer Launch
Led the growth of the Eddie Bauer catalog on Walmart Marketplace for Moosejaw. Ran several A/B tests to determine the effect of review syndication on SEO. Worked with channel partners to resolve several feeds challenges.
Cascio Music Company
Hybrid Advertising Program
Developed and Implemented a plant to pivot our paper catalog to a print & digital hybrid strategy. This was more effective for the brand + more sustainable for Interstate Music. One particularly successful project was the Go To Market for a line of Vic Firth Drumsticks